A.P.C presents an impressive life-cycle visual on their Butler Worn Out Series denim.”People who prefer their denim unwashed can return their used A.P.C. jeans, in trade for a new pair at HALF PRICE! The trousers recovered will be marked with the initials of the person who broke them in, washed suitably, repaired as necessary, ironed and then resold.” From return to shelf all in one clip. Check it out here.
Via Highsnobiety
5 Comments
nice find! i’ll definitely be swapping out a pair next time i’m in nyc.
^ I have two pairs of New Standards. One is two years old (never washed), the other is three years old (washed once).
man you have to post a pic of those. I’d really like to see what they look like with the honeycombin’ and wear and tear you’ve put into ‘em.
To be honest… You can’t beat APC for the quality and price tag. They’re just simple, quality built, well designed jeans. Note to self: Buy a new pair of New Standards
@denimgeek-I agree,but it looks like it’s about time to stock up on the New Standards. A few years back they were goin for $110 bucks or so and it looks like they just increased the price from $165 to $175 due to the demand for cotton. Sooner or later they’ll be over $200 bucks. I hope this doesn’t happen.
http://money.cnn.com/2010/09/09/news/economy/cotton_shortage_could_inflate_clothing_prices/index.htm