We’ve featured the Nike Air Max 90 Infrared’s quite a bit…but NEVER like this. Paul Rodriguez’s (aka P-rod) shop Primitive out in Cali sure knows how to steer some attention towards their own release of the iconic shoe. They collaborated with Justene Jaro for a shoot as well as a t-shirt that is set to release on July 24th. Here is a behind-the-scenes video of the shoot. Hit us up and let us know what ya’ll think!

Via Highsnobiety