We’ve featured the Nike Air Max 90 Infrared’s quite a bit…but NEVER like this. Paul Rodriguez’s (aka P-rod) shop Primitive out in Cali sure knows how to steer some attention towards their own release of the iconic shoe. They collaborated with Justene Jaro for a … Read More →
Category Archives: Film and Photography
The Bruce Lee Hollywood Posse
There were two reasons I loved martial arts growing up. One, my older brother and his friends were big into it so naturally being a younger brother I followed. Two, “Kung-Fu Saturdays,” where my brothers and I spent countless hours with our dad watching old … Read More →
J. Crew Mini-Gingham Shirt
I’m surprised it’s taken me this long to talk about this seein’ as I ALMOST have every color of this shirt. J.CREW‘s line up of Summer shirting options make it pointless to even look elsewhere. Whether needing to dressing up or dressing down, they will … Read More →
Surf NYC
It’s hot days like this that make me wish I lived somewhere else…NYC perhaps?!? Check out this rad video from Surf NYC and stay thirsty…I mean hydrated my friends as you beat this summer heat.
Keep It Simple Stupid
“The Definition of Summer” in PICTURES. Keep It Simple Stupid is the second installment of a rad pictorial guide to a proper, stylish and adventurous summer. Check out Keep It Simple (part I) here. Via Secret Forts
The Cleveland Show Rap Battle feat Kanye West
I’m deeming today a YouTube Day whether you’re at work or at home and this weather is bringin’ you down take a minute to gather yourself and relax knowing that it’s a 3 day weekend (rain or shine). If you have any good YouTube videos … Read More →
Billy Reid
Billy Reid who, as of recent, was awarded by GQ/CFDA for Best New Menswear Designer has been recently filmed by Jake Davis. Jake Davis is infamous for his Test Shot Series and after seeing this one can see why! Billy Reid is well put together … Read More →
A.P.C Butler Worn Out Series Denim
A.P.C presents an impressive life-cycle visual on their Butler Worn Out Series denim.”People who prefer their denim unwashed can return their used A.P.C. jeans, in trade for a new pair at HALF PRICE! The trousers recovered will be marked with the initials of the person … Read More →


The Original Hipster by Julia Chesky
I’ve been searching for a crystal-clear meaning of the word “Hipster” for quite some time now and still have not found a concrete definition of this term. So instead of searching for a definition, I came across a fantasitc series of photographs by Parson school … Read More →